Oddset believes that “The more you know, the more you win”. With the world cup coming up, we didn’t want our initiated customers and fans to waste their knowledge in front of the TV, but instead turn them into a useful 12th player for the national team.
We found out that Janne Andersson, the head coach of the Swedish national team, is walking the 12 kilometers to work every morning. To get our customers knowledge put in front of him, we used digital billboards along his way to work and let the everyone, in real time, share their football knowledge with Janne on them.
TheJanneWalk.se
The clothing industry is producing and wasting too much clothes. Waaay too much. Houdini Sportswear doesn’t. All the clothes they make are 100% recyclable. Some even biodegradable, which we choose to show to everyone by planting, growing and eating them.
Director: Sebastian Reed, Camp David.
More about the project and the clothes:
https://houdinisportswear.com/en-se/campaigns/the-houdini-menu
A cough can change everything, so eat Ricola and make sure good news sound like good news!
Clio Awards: 1x Gold
Andy Awards: 1x Silver
Young Guns: 1x Bronze
One Show: 1x Merit
ADC Germany: 1x Gold
Luerzer’s Archive: 3x
CMYK Magazine: 1x
Oddset - Films.
Oddset always wants to give their customers as much knowledge as possible. We asked Jimmy Durmaz how far he thinks he and the Swedish team will go this year. And then we listened - literally.
Concept: The more you know, the more you win
Director: Henrik Hallgren, Camp David.
I worked as creative lead and copywriter on the global launch of NEOM Nature Reserve.
We wanted to capture this amazing part of the world beauty, but also all the extraordinary projects and people that come here to restore, rewild and regrow the area.
All this fell under the concept: Extraordinary by nature.
Work in progress, much much more to come.
Oddset - Films.
When you get to meet and ask four iconic Swedish sportsmen anything, you listen. So that’s what we did. Literally.
Concept: The more you know, the more you win.
Director: Henrik Hallgren, Camp David.
The 1 Millisecond Ad is an ad that shows you how extremely fast the response time is in your gaming gear with our LIGHTSPEED™ technology. That it’s in the range of 1 millisecond. As the human eye can’t actually register 1 millisecond and because streaming platforms can’t play an ad that’s only 1 millisecond, we have slowed it down for you - 500 times. So that you can grasp how incredibly fast the response time actually is, in our wireless gaming gear.
Go to https://www.the1millisecond.com and read more.
There are almost one hundred thousand people living in Sweden that Identifies as “Iranian-swedes”. When it comes to football, this creates an obvious problem:
What team do you support? Well, why not both.
Together with Oddset, we created a shirt with a Swedish outside and an Iranian inside. Or an Iranian outside and a Swedish inside. Or the other way around... Ah! We’ll leave that for you to decide, that’s the whole idea anyway.
This year Israel and Germany are celebrating the 50th anniversary of their diplomatic relations. What began with a cautious approach to one another has since developed into a true friendship.
Inspired by this ideal Mazelprost, the world's first humous beer. It was created as the official drink of the German-Israeli friendship.
WHAT’S GOING ON:
In countries like Morocco, eye cataract is quite a common disease among craftsmen. Due to this eye condition the artisans are unable to do their craft and earn a living.
The surgery is neither complicated nor expensive but for these families even a simple surgery is not affordable at all.
WHAT WE DID.
The way PortrAid works is pretty simple: A well known artist takes a portrait of the artisan suffering from cataract. The photographs, which are also buyable on this website, get exhibited at galleries. The return from the sales of these PortrAid’s is then directly used to help pay for the operation costs of the person in it.
WHAT YOU CAN DO.
Get a piece of art, give a bit of sight.
The portraits are 42 x 60 cm in size, printed on Fine Art Baryta and encased in a black stained wooden frame with anti-reflective glass.
Portraid.org
Hero and shorter films for re:member card under the concept of “make it happen”.
This is how Donald Trump actually made the world great(er).
Part of the Launch of the (then) new BMW X6, a car you can always drive smooth, even on uneven ground.
The installation was set at Dubai World Trade Center
Student work.
This is the story about Steven Gathersby, the man who printed out the Internet. In this Mocumentary, he’s sharing his story - and how his project finally came to and end.
Friends or celebs trapped in Owls. More coming soon.
#Action Bronson
#Mathias
#Sia
#Calle
#Kerj
#LH
#Nada Bar
Photos with no other context than that. Well, they are taken by me. But yeah. You got that already.
Photo Project.
One day I lost some hair. I mean, I didn’t lose it like I lost my car. I never got it back after I lost it. My body seemed to like that feeling, so it continued on like that - and now I have a bald spot. It looks funny, so I like it. But most people don’t like like theirs - $15 000 for a single hair transplant-don’t-like-it. Wayne Rooney spent even more, but what can you do.
Anyway, I figured it’s better, and a a lot cheaper, to just be proud of it, so here are a couple of bald spots that I spotted - that have ALL the reasons to be proud of their absent hair.
IG: spottingbaldspots
